THE OFFICIAL WEBSITE OF THE DQ SYSTEM
American Dairy Queen Corporation is a subsidiary of Berkshire Hathaway, Inc. QD operators provide consumers with products and supplies that have covered all needs since 1940.
The founders of the Dairy Queen® system were men and women who introduced a new type of dessert, building the foundation of the franchise industry. The history of the DQ® system is the story of a unique product that has created an industry.
A great success
For more than 70 years, the revenue for the success of the DQ® system has been simple. It was a combination of workers who own and manage fine restaurants and excellent dishes and mouthwatering delicacies served in our establishments.
Our phenomenal story began with the sale of 10 cents of an unidentified product on August 4, 1938 in Kankakee, Illinois. A parent-child partnership in Green River, Illinois, has experimented for a while with a frozen dairy product. They turned to Sherb Noble, a good friend and client, who agreed to sell “all that he could eat” in his ice cream shop. In two hours, he distributed over 1600 portions of the new dessert.
At that time, the food franchise was almost unknown, but the potential of the new product made it obvious to such a system. When the United States entered World War II in December 1941, there were fewer than 10 Dairy Queen® stores. Soon after the war, however, sooner or later the system grew almost unmatched. With only 100 branches in 1947, it grew to 1,446 in 1950 and 2,600 in 1955. Today the DQ® system is one of the largest fast food systems in the world. Canada and 18 other countries.
Local community associations
Note: Because our sites are located and operated individually, these programs are at the discretion of the operator. Contact your local DQ® restaurant for more details. Fill DQFanFeedback Now.
To encourage students to continually strive for excellence, Dairy Queen® operators often implement reward initiatives that offer free hot meals or personalized service products. Some of these efforts, which can be done quarterly or every six months, include:
Dairy Queen® Restaurant Tours
Schools are always looking for educational ideas for excursions. Many DQ® operators offer guided tours for children from first to fourth grade. Students learn how facilities work and the importance of cleanliness and hard work. You get a guide in all areas of the restaurant and the machines are usually explained in a language they understand easily. At the end of the visit, each student learns to make their own DQ® cone and enjoy their food.
Dairy Queen® operators do not forget the older children around them. Recognizing that high school and college students often have little money, they often offer discount cards or student meal offerings at reasonable prices.
Upon request, many Dairy Queen® operators often offer frozen cakes or other products for school activities. Whether it’s a class project, a graduation party or a graduation party, we’ll be happy to help make your event a special event.
What is happening in your community?
The ideas above are just a few of the many programs that Dairy Queen® operators have implemented to work with local schools and colleges. Contact your local Dairy Queen® operator for information about your existing school programs or to discuss possible partnerships.